Privacy Policy


Policy Introduction and Compliance Basis

This Privacy Policy is formulated to standardize the platform’s collection, use, storage, protection and disclosure of user personal information, clarify the platform’s privacy protection responsibilities and user’s information rights, and comply with global mainstream network security and personal privacy protection specifications. This policy applies to all users who browse the official platform website, register accounts, browse products, place orders for consumption, and use platform after-sales services, covering all personal information processing links in the whole process of user access and use of platform services. The platform always takes user privacy security as the primary operational principle, and all information processing behaviors strictly abide by the principles of legality, legitimacy, necessity and transparency.

Types of User Information Collected

In order to provide users with stable, efficient and personalized ecommerce shopping services, the platform will collect user information generated in the process of using official services in a standardized and limited manner. The collected information is divided into active information submitted by users and passive information automatically collected by the system. The active submitted information mainly includes account registration information, order delivery information, payment verification information and service consultation information, which are all necessary information to complete order transaction, logistics distribution and after-sales service.
The specific active collection information includes user account basic identification information, delivery address information required for commodity distribution, contact information for order notification and logistics communication, and order transaction record information generated during shopping. The passive collection information mainly includes user browser access track, platform page browsing behavior, product viewing preference data, device access information, IP address information and system operation log information. Such information is mainly used to optimize platform page experience, improve product matching accuracy, maintain system security, and prevent fraudulent transaction behaviors.

Purpose of Information Use

All user information collected by the platform is only used for standardized service operation and user experience optimization, and will not be used for any illegal and unauthorized purposes. First, user information is used for order transaction processing, including order verification, payment confirmation, product shipment arrangement, logistics distribution matching and after-sales service processing, to ensure the smooth completion of the whole shopping process. Second, user browsing and preference information is used for platform product optimization and personalized recommendation, helping users quickly find suitable footwear products and improve shopping efficiency.
Third, user information is used for platform security operation and risk prevention, including identifying abnormal access behaviors, preventing fraudulent transactions, avoiding malicious order brushing and illegal account operation, and protecting the security of user accounts and fund transactions. Fourth, the platform may use user information to send necessary service notification information, including order status update, logistics progress reminder, after-sales processing feedback and platform rule update announcement, to ensure that users can obtain key service information in a timely manner.

Information Storage and Security Protection Measures

The platform adopts international advanced data encryption technology and secure server storage system to protect user personal information and transaction data. All user privacy information is stored in encrypted files, with strict access permission setting, and only authorized professional operation personnel can access the data within the scope of service needs. We have established perfect data security management rules, regularly carry out system security detection, vulnerability scanning and data backup maintenance, effectively preventing information leakage, tampering, loss and illegal access risks.
The user data stored by the platform will be managed in stages according to service needs. After the completion of order transaction and after-sales service, the platform will encrypt and archive the user’s transaction data in accordance with compliance requirements, and automatically clean up invalid and redundant data regularly. For user sensitive information such as payment data, the platform adopts isolated storage and dynamic encryption verification mechanism to ensure the absolute security of core privacy data in the whole storage cycle.

Information Sharing and Disclosure Rules

The platform promises not to sell, rent or transfer user personal information to any irrelevant third-party institutions and individuals without the user’s explicit authorization. In the premise of complying with legal regulations and user authorization, the platform may share user necessary information with third-party service providers who cooperate with the platform, but all sharing behaviors are limited to the scope required to complete platform services.
The third-party cooperative institutions involved in information sharing mainly include professional logistics distribution service providers, formal payment settlement institutions, platform system maintenance and technical service providers. The shared information is limited to the minimum information required for order delivery, fund settlement and system operation, and does not involve user excessive privacy data. All cooperative third parties have signed strict privacy confidentiality agreements with the platform, and their information processing behaviors are supervised and restricted by the platform.
In addition, the platform may disclose user information in accordance with legal requirements, mandatory judicial orders or regulatory authority requirements, and the disclosure scope will strictly comply with legal provisions, ensuring that all information disclosure behaviors are compliant and standardized.

User Privacy Rights and Operation Channels

Users have full rights to know, query, correct and delete their personal information stored on the platform. Users can log in to the official account background to view their personal information data, modify incorrect information such as delivery address and contact information, and apply for cleaning up redundant invalid information. For the query and processing demands of personal privacy data that cannot be operated independently in the background, users can submit applications through the official customer service channel, and the platform will complete the verification and processing within a standardized time limit.
Users have the right to refuse the platform’s non-essential information collection and personalized recommendation services. Users can adjust the browser privacy settings and platform preference settings to limit the collection of browsing track information. The platform fully respects users’ independent choice of privacy rights, and will not force users to authorize irrelevant information permissions.

Policy Update and Notification Mechanism

The platform reserves the right to update and optimize this Privacy Policy in a timely manner according to the adjustment of global privacy protection laws and regulations and the iteration of platform service functions. When the policy content is adjusted, the platform will display the updated policy content on the official website page in a prominent manner, and the updated rules will take effect automatically after being displayed on the page. Users’ continued use of platform services after the policy update is deemed as recognition and acceptance of the latest privacy protection rules.